FC Augsburg presents its new away kit. Midfielder Han-Noah Massengo has photographed and co-developed the campaign. The motto of the new kit reads: "Where water flows, new perspectives emerge." The photos were taken at the Wolfzahnau, where Lech and Wertach rivers meet. This is no coincidence: With the new away kit, the FCA is highlighting the Augsburg water management system, which has been a UNESCO World Heritage Site since 2019.
What does the kit have to do with Augsburg's water?
The campaign highlights the Augsburg water management system, which has been a UNESCO World Heritage Site since 2019. The FCA has been using kit presentations for years to tell bigger stories. After Romans, Fuggers and Swabian identity, this time it's not just water in the spotlight, but also an unusual perspective behind the camera.
Why did Massengo photograph the campaign?
The FCA player has already tried his hand at photography in the past. Under the title "Anyone knows how to say behind the scenes in German," he showed pictures from the 2025/26 season in an Augsburg gallery. With the kit campaign, Massengo could now bring his photographic ambitions into an official club project for the first time.
What's next?
FC Augsburg is in 10th place in the Bundesliga. The team has scored 36 goals and conceded 53 in the 2025/26 season. The FCA is 43 points behind the league leaders Bayern Munich. The next match is on February 6, 2027 against Bayer Leverkusen.
