FC Augsburg introduced Felix Jäckle as its third board member on August 10, 2026. The new director will lead corporate development, sustainability, media, communication, internationalisation and data, reinforcing the club's structure and promoting cross‑departmental synergies.
What exactly was expanded?
The club announced that Jäckle has already headed the Strategic Projects and Sustainability unit since 2022. In his new role he now oversees the entire Corporate Development and Sustainability directorate. Media, communication, internationalisation and data also fall under his remit. Michael Ströll, Augsburg's managing director, stressed that the growing complexity of professional football demands a stronger leadership team.
Why does this matter for Augsburg?
The expansion arrives as the FCA finished the 2025‑26 season in tenth place in the Bundesliga – 33 points, 9 wins, 6 draws, 14 losses, with a recent form of DDLLL. The record of 36 goals scored and 53 conceded (‑17 goal difference) signals a need for strategic overhaul. Jäckle’s focus on sustainability aims to raise ecological standards while securing financial stability, which could improve the club's league standing over time.
What tasks are now priority?
Jäckle will revamp the media and communication strategy to boost fan engagement and attract sponsors. Internationalisation means tapping new markets – an approach that has worked for clubs like Bayern Munich, who sit 43 points ahead of the league leaders. Data analysis will also enhance match preparation, helping the team face strong opponents such as Bayer Leverkusen (5th in the table, away on February 6, 2027) more effectively.
What comes next?
The board plans to launch additional sustainability initiatives in the coming months, including a carbon‑offset program and partnerships with local businesses. Simultaneously, the sporting side will work on improving offensive output to offset the negative goal difference. Combining sporting and business strategies should help Augsburg push back into the upper half of the table next season.
In short: By adding Jäckle to its board, Augsburg signals a clear commitment to sustainable growth and professional development, while the team on the pitch strives for more points.
