FC Augsburg have presented their new third kit for the season. The design, named 'Mein Drittes' (My Third), was prominently showed with the help of a player's girlfriend, who commands a larger social media following than the entire professional club.
Modern Marketing Approach
This unconventional choice highlights a modern marketing strategy by the club to engage directly with a young, digital fanbase. Rather than relying on traditional ambassadors, FCA leveraged the influencer's significant reach to introduce the new away shirt to a wide audience. The team is currently in a strong phase, sitting third in the Bundesliga table with seven points from three matches.
Augsburg's recent form is impressive, with three wins, one draw, and one loss from their last five competitive fixtures. The next challenge is an away match against 10th-placed Werder Bremen. The squad aims to continue their positive start to the campaign in the new kit, which is now available in the fan shop.
Background and full detail: Bild Sport
