Augsburg's new nutrition partner: EDEKA
FC Augsburg signs EDEKA as new nutrition partner. The collaboration includes advertising and activation measures in the stadium and in EDEKA stores.
The partnership between EDEKA and FC Augsburg will come into effect from the 2026/2027 season. EDEKA will become the official exclusive and nutrition partner of the Bundesliga club and will take over a large part of the supply of food for the catering in the WWK ARENA – both in the public and hospitality areas.
"This partnership is more than just a sponsorship – it's a clear commitment to the region. FC Augsburg and EDEKA stand equally for home attachment, rootedness and proximity to the people of Augsburg to the Bodensee," said Claus Hollinger, Chairman of the EDEKA Südbayern Handels Stiftung & Co. KG.
"With EDEKA, we gain a strong and reliable partner who, like FC Augsburg, is deeply rooted in the region. The cooperation is versatile and goes far beyond classic sponsoring. Together, we want to fill the partnership with life, set new impulses and make our regional connectedness visible in various ways," explains FC Augsburg Managing Director Michael Ströll.
FC Augsburg currently stands 10th in the Bundesliga and has collected 33 points in the 2025/2026 season. The team has won 9, drawn 6 and lost 14 of their 29 games. The goal difference is 36:53.
The next game of FC Augsburg will take place on February 6, 2027 against Bayer Leverkusen.
